We are in a delicate economic times and municipalities, provinces, regions have fewer and fewer resources for the promotion of the destination. In a country where tourism should be considered the first sector in which to invest to drive the economy here cuts.
The Hotelier is facing a further complication: in addition to having difficulty to intercept potential new customers through its own channels is having to make up for the promotion of the destination independently.
But what is the first step to be done to address the lack of governance?
I think it is THE DEEP KNOWLEDGE OF THE OWN DESTINATION.
Without the knowledge of the resources that serves the territory in which the work is not possible to stimulate commercialization.
Once surveyed land resources you can work with a Destination Manager can transform resources into products to put on the market.
Easy? it is not for nothing.
But we have no alternative.